Ad Center User Manual

1. Campaigns

The Campaigns section is where you create and manage all ads. Use the search and status filter (Active / Inactive) and the date-range selector (7D / 28D / 3M / 1Y) to view performance across time.

Create New Ad Campaign – Overview

The ad creation is a single-page form that provides a real-time preview of your ad on the right. Fill all required fields to enable the Create Campaign button.

Required Fields

• Campaign Name – descriptive name (e.g., "Summer Launch – US")
• Campaign Type – current option: Use a Sponsored Post (create a sponsored post from scratch)
• Campaign Description – brief text (up to 255 characters)

Media & Creative

Choose either a Single Image/Video or a Carousel (2–6 items). Accepted types and limits:

• Images: JPG, PNG, GIF – up to 5MB
• Video: MP4, MOV, WMV, AVI – up to 15MB

CTA and URLs

Select a Call to Action (CTA) label, add the Call to action URL, and optionally add a separate Website URL. Use UTM parameters for tracking source & campaign.

Ad Headline & Preview

Add an Ad Headline (up to 100 characters). The right-side preview updates as you type – verify copy, media and CTA before creating the campaign.

Submission & Review

Click Create Campaign to submit. The campaign will enter review and appear in the Campaigns list with status: In Review, Active, or Paused. Rejected campaigns show an error message with the rejection reason.

2. Audiences

Create audiences to target your ads. The Audiences module includes an AI assistant called PayBito Whizzo to suggest targeting automatically.

Audience Creation Fields

• Campaign Type – link this audience to a campaign type
• Name of the Audience – required for reuse
• Who would you like to show your post to? – optional prebuilt segments
• Interested in – keyword list (e.g., NFT, Trading, DeFi)
• Gender – Any / Women / Men
• Age – All Ages or Specific Range
• Select Country – geo-target by country
• Operating System – All / iOS / Android / Desktop

Targeting Best Practices

3. Spend Caps

Create daily spend caps to limit how much is spent per day across campaigns.

Create a Daily Spend Cap

• Name – e.g., "Daily Cap – US Launch"
• Spend Cap Amount – select currency (B$ shown as USD) and enter amount. Example: USD • 10 = 10 B$ per day

4. Publish Campaign

The Publish Campaign screen lists campaigns that can be launched. Assign audiences and spend caps here and set optional end dates before publishing.

Publishing Checklist

5. Campaign Insights

Insights provides status filtering (Active / Inactive) and date selectors to help analyze campaign performance. Use the Create buttons to jump from insights into action.

Key Metrics

• Impressions – times your ad was shown
• Clicks – clicks received
• CTR – click through rate
• CPC / CPM – cost metrics
• Conversions – requires pixel/SDK

Reading Your Performance

6. Billing & BitoDollars (B$)

Billing uses the native BitoDollars wallet. 1 B$ = 1 USD. Deposit B$ to fund campaigns or withdraw B$ as needed. The Billing page shows total balance and transaction history.

Currency & Payments

Transactions & Export

Export transaction history via the Export CSV button for accounting. All deposits, withdrawals and ad spends are recorded in B$.

7. Policies & Compliance

BitoCircle enforces strict rules for crypto advertisers to protect users and maintain platform integrity.

Policy Guidelines

• Ads that guarantee returns or misrepresent regulatory approval will be rejected
• Follow your jurisdiction's regulations – some regions require additional disclosures
• Ensure creatives meet file and size requirements; check the Media section when in doubt
• No fake scarcity, counterfeit endorsements, or misleading claims
• Always verify claims are factual and compliant with local laws

Landing Page Requirements

• Use HTTPS (SSL certificate required)
• Content must match ad promise
• Page load time under 3 seconds
• Mobile responsive design
• Include privacy policy and terms of service
• Clear disclosure of fees, risks, and limitations
• Functional navigation and forms

8. Troubleshooting & FAQs

App shows "enable JavaScript"

The Ad Center is a JavaScript single-page app. Use a modern browser and disable extensions that block scripts (ad blockers, privacy extensions) during use.

Campaign stuck in review

Check creative file sizes and policy compliance. If unresolved, contact Support with the campaign ID from the Campaigns screen.

Pixel not tracking conversions

Verify the pixel is installed correctly on the landing page and not blocked by cookie consent or ad blockers.

High CPM / Low CTR

Refresh creative assets every 2 weeks to combat ad fatigue. Test new headlines and imagery to improve relevance.

Budget spent too quickly

Switch to standard delivery (not accelerated), narrow your audience targeting, or implement bid caps to control daily spend.

9. Glossary

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