Help Center

Image Specifications:

• Format: JPG, PNG (PNG recommended for transparency)
• Feed Ads: 1080 x 1080 pixels (1:1 ratio) or 1080 x 1350 pixels (4:5 ratio)
• Stories/Reels Ads: 1080 x 1920 pixels (9:16 ratio)
• File size: Maximum 10MB
• Text overlay: Keep under 20% of image area for best delivery

Video Specifications:

• Format: MP4 or MOV (H.264 compression, AAC audio)
• Reels: 9:16 ratio, 15-90 seconds duration
• Stories: 9:16 ratio, 15 seconds maximum
• Feed: 4:5 or 1:1 ratio, up to 60 seconds
• File size: Maximum 100MB
• Frame rate: 30 fps recommended
• Resolution: Minimum 720p, 1080p recommended

Text Requirements:

• Headline: 40 characters maximum
• Description: 125 characters maximum
• CTA Button Text: Pre-defined options (customization not available)

Landing Page Requirements:

• Must use HTTPS protocol (SSL certificate required)
• Page load time: Under 3 seconds recommended
• Mobile responsive design required
• Content must match ad promise (no bait and switch)
• Must include privacy policy and terms of service links
• For crypto projects: Clear disclosure of risks and fees

Best Practice: Always preview your ads on both mobile and desktop before submitting. 80% of BitoCircle users are on mobile devices.

BitoCircle welcomes a wide range of crypto-related businesses including cryptocurrency exchanges, DeFi platforms, NFT marketplaces, blockchain gaming projects, Web3 applications, crypto wallets, trading platforms, and crypto education services. We also accept crypto-friendly businesses in industries like tech, finance, and e-commerce that want to reach crypto-native audiences. All advertisers must comply with our advertising policies and applicable regulations. Prohibited categories include unregistered securities, fraudulent schemes, and illegal activities.

Campaign review typically takes 12-24 hours. Our review team examines your ad creative, landing pages, and campaign settings to ensure compliance with our advertising policies. If your campaign is approved, it will begin delivering immediately. If revisions are needed, you'll receive detailed feedback explaining what needs to be changed. Expedited review (6-12 hours) is available for premium accounts. You can track your campaign's review status in real-time through your Ad Center dashboard.

Yes, you can edit most campaign elements at any time. Budget adjustments, schedule changes, and bid modifications take effect immediately without requiring re-review. However, changes to ad creative, targeting parameters, or landing pages will pause your campaign and trigger a new review process. To minimize disruption, we recommend testing different variations using our A/B testing feature rather than editing live campaigns. You can also duplicate successful campaigns and make modifications to the copy instead of editing the original.

BitoCircle provides comprehensive analytics through your Ad Center dashboard. Track key metrics including impressions, clicks, conversions, engagement rate, cost per result, and ROI. Our platform offers real-time reporting with customizable date ranges and metric breakdowns. You can analyze performance by audience segment, ad placement, device type, and time of day. Advanced features include conversion tracking via pixel integration, attribution modeling, and custom report generation. All data can be exported in CSV or PDF format for further analysis or stakeholder presentations.

BitoCircle offers three primary bidding models to match your campaign objectives:

• CPM (Cost Per Mille): You pay per 1,000 impressions. Best for brand awareness campaigns where you want maximum visibility among crypto audiences.
• CPC (Cost Per Click): You only pay when someone clicks your ad. Ideal for driving traffic to your website, app, or landing page.
• CPV (Cost Per View): Used for video content, you pay when someone watches your video for a specified duration (typically 3-10 seconds). Perfect for product demos and storytelling campaigns.

Our algorithm recommends the best bidding strategy based on your campaign objective, but you maintain full control over your choice.

Adding Cryptocurrency Payment Method:

Step 1: Navigate to "Billing" in your Ad Center dashboard
Step 2: Click "Add Payment Method" button
Step 3: Select "Cryptocurrency" as payment type
Step 4: Choose your preferred cryptocurrency (BTC, ETH, USDT, USDC, BNB, etc.)
Step 5: A unique deposit address will be generated for your account
Step 6: Copy the deposit address or scan QR code
Step 7: Send cryptocurrency from your wallet to this address
Step 8: Wait for blockchain confirmations (BTC: 3 confirmations, ETH: 12 confirmations, USDT: 12 confirmations)
Step 9: Once confirmed, funds appear in your account balance (usually 10-30 minutes)
Step 10: Your account balance is automatically converted to USD equivalent at current market rate

Adding Credit/Debit Card:

Step 1: Navigate to "Billing" → "Add Payment Method"
Step 2: Select "Credit/Debit Card"
Step 3: Enter card number (Visa, Mastercard, Amex accepted)
Step 4: Enter cardholder name exactly as appears on card
Step 5: Enter expiration date (MM/YY format)
Step 6: Enter CVV/CVC security code (3-4 digits on back)
Step 7: Enter billing address (must match card billing address)
Step 8: Enter billing zip/postal code
Step 9: Select country
Step 10: Click "Verify Card" - small verification charge ($1) will be made and immediately refunded
Step 11: Card is now verified and ready to use
Step 12: Set as default payment method if desired

Adding Wire Transfer (For businesses spending $10,000+/month):

Step 1: Contact your account manager or email contact@bitocircle.com
Step 2: Request wire transfer payment option
Step 3: Receive wire instructions with unique reference number
Step 4: Initiate wire transfer from your business bank account
Step 5: Include your unique reference number in transfer memo
Step 6: Funds typically credit within 1-3 business days
Step 7: Receive email confirmation when funds are credited

Security Note: BitoCircle never asks for your private keys or wallet seed phrases. Only deposit to addresses shown in your official BitoCircle dashboard.

Prepaid Model (Default for new accounts):

• You add funds to your account balance before campaigns run
• As your ads deliver, costs are deducted from your balance in real-time
• When balance runs low, you'll receive email notifications at $50, $25, and $10 remaining
• Campaigns automatically pause when balance reaches $0
• Top up at any time to resume campaigns immediately
• Minimum top-up amount: $50 USD

Monthly Invoicing (Available for verified businesses spending $10K+/month):

• Billing cycle runs from 1st to last day of each month
• Campaigns run throughout the month on credit
• Invoice generated on the 1st of following month
• Payment due within 30 days (net-30 terms)
• Late payment fee of 1.5% per month on overdue amounts
• To qualify: Submit business verification documents and credit application

Automatic Recharge:

• Set up automatic top-up when balance drops below threshold
• Configure threshold amount (e.g., recharge when balance < $100)
• Set recharge amount (e.g., add $500 each time)
• Works with saved credit cards only (not cryptocurrency)
• Receive email notification each time auto-recharge occurs

Daily Spending Limits:

• New accounts: Maximum $1,000/day for first 30 days
• After 30 days: Limit increases based on account history
• Verified businesses: Up to $50,000/day or unlimited with approval
• Contact support to request higher spending limits

Cost Tracking: View detailed breakdown of costs by campaign, ad set, and individual ad in your Billing section. Export reports as CSV for accounting purposes.

Platform Fees:

• Ad Delivery: No platform fee - you only pay for impressions, clicks, or views based on your bid
• Account Setup: Free - no setup fees or minimum commitments
• Campaign Creation: Free - create unlimited campaigns

Payment Processing Fees:

• Cryptocurrency Deposits: No fees from BitoCircle (you pay network gas fees to blockchain)
• Credit Card Payments: 2.9% + $0.30 per transaction (standard Stripe fees)
• Wire Transfers: No fees for incoming wires (your bank may charge outgoing wire fee)
• Refunds: Processing fees are non-refundable

Currency Conversion:

• Cryptocurrency deposits converted to USD at current market rate (via Coinbase pricing)
• No markup on exchange rate
• Rate locked in at time of deposit
• View conversion rate in transaction history

Additional Services:

• Managed Services: 15% management fee (minimum $5,000/month ad spend required)
• Creative Production: Custom pricing based on scope
• API Access: Free for all advertisers
• Premium Support: Included free for accounts spending $10K+/month

Transparency: All fees are disclosed upfront. No hidden charges. View complete fee breakdown in your account settings.

Step 1: Log into your BitoCircle Ad Center
Step 2: Click "Billing" in the left sidebar
Step 3: Select "Transaction History" tab
Step 4: You'll see list of all transactions with dates, amounts, and payment methods
Step 5: Click "Download Invoice" button next to any transaction
Step 6: Invoice downloads as PDF with your business information
Step 7: For multiple invoices, select date range and click "Export All"

Invoice Contents:

• Your business name and address
• BitoCircle billing information
• Invoice number and date
• Detailed breakdown of ad spend by campaign
• Payment method used
• Transaction ID for verification
• Cryptocurrency transactions include blockchain transaction hash

Automatic Invoice Delivery:

• Monthly invoices automatically emailed on 1st of each month
• Receipt emailed immediately after each payment/deposit
• Configure email preferences in Account Settings
• Add multiple email recipients for accounting team

Accounting Tip: Set up automatic monthly invoice delivery to your accounting software email for seamless bookkeeping.

BitoCircle offers sophisticated targeting options tailored for crypto audiences. Target by demographics (age, gender, location, language), crypto interests (DeFi, NFTs, trading, gaming), behavioral data (active traders, HODLers, NFT collectors), device type, and connection speed. Our unique "crypto profile targeting" allows you to reach users based on their on-chain activity patterns, portfolio holdings (anonymized), and engagement with specific blockchain networks. You can also create lookalike audiences based on your best customers and retarget users who've previously interacted with your brand. Layering multiple targeting criteria helps you reach highly specific crypto audience segments.

BitoCircle reaches millions of crypto-native users across 150+ countries. Our platform has particular strength in key crypto markets including the United States, United Kingdom, Singapore, UAE, India, and various European countries. The majority of our users are active cryptocurrency investors, traders, and blockchain enthusiasts with verified wallets connected to the platform. Average user engagement is significantly higher than traditional social media due to our specialized focus on crypto content. When setting up campaigns, our platform provides estimated reach metrics based on your targeting parameters to help you plan effectively.

Yes, audience exclusions are a powerful feature for campaign optimization. You can exclude past customers to focus on acquisition, exclude users who've already converted to avoid wasted spend, or exclude specific interest groups that aren't relevant to your offering. You can also upload exclusion lists based on email addresses or user IDs (hashed for privacy). Geographic exclusions help you avoid restricted jurisdictions, and frequency capping prevents the same user from seeing your ad too many times. These exclusion tools ensure your budget focuses on your most valuable potential customers.

BitoCircle prohibits ads that promote unregistered securities, fraudulent investment schemes, pump-and-dump schemes, or guaranteed returns. We also ban ads for unaudited smart contracts, anonymous team projects without credible backing, Ponzi schemes, and high-yield investment programs (HYIPs). Additionally, we don't allow ads containing misleading claims about regulatory approval, fake celebrity endorsements, or promises of risk-free returns. All crypto projects must provide transparent information about team members, technology, and tokenomics. View our complete Advertising Policies page for detailed guidelines and examples.

Campaign rejections occur when ads violate our policies or quality standards. Common reasons include misleading claims, prohibited content, low-quality creative assets, non-functional landing pages, or missing required disclosures. When your campaign is rejected, you'll receive a detailed explanation specifying which policy was violated and what changes are needed. Most rejections can be resolved by updating your ad creative or landing page. You can resubmit your campaign after making necessary corrections. If you believe your campaign was rejected in error, you can submit an appeal through your Ad Center dashboard with supporting documentation.

Advertisers promoting financial services, investment products, or trading platforms must provide proof of appropriate licensing and regulatory compliance. This may include securities dealer licenses, money transmitter licenses, or registration with relevant financial authorities (SEC, FCA, MAS, etc.) depending on your jurisdiction. You'll need to submit this documentation during account verification. Once approved, you'll receive a "Verified Advertiser" badge that increases user trust. Requirements vary by region, so review our Financial Services Advertising Requirements specific to your target markets.

Several factors can affect campaign delivery. First, verify your campaign is active and has sufficient budget remaining. Check that your targeting isn't too narrow - extremely specific audience criteria can limit reach significantly. Ensure your bid is competitive for your chosen targeting parameters (the platform will suggest recommended bids). Verify your payment method is valid and your account balance is sufficient. Also confirm your ad creative meets technical specifications (file size, dimensions, duration). If issues persist after checking these items, our support team can review your campaign settings and provide specific recommendations for improving delivery.

Installing the tracking pixel is simple. Go to your Ad Center, navigate to "Conversion Tracking" and generate your unique pixel code. Copy this JavaScript snippet and paste it in the header section of your website, just before the closing </head> tag. For specific conversion events (purchases, sign-ups, downloads), add event tracking code on relevant pages. The pixel works with major website platforms including WordPress, Shopify, Wix, and custom-built sites. For blockchain applications and dApps, we offer Web3-specific tracking solutions. Our technical documentation includes step-by-step integration guides with screenshots, and our support team can assist with implementation if needed.

Yes, BitoCircle offers a comprehensive Advertising API for programmatic campaign management. The API allows you to create, update, and monitor campaigns, manage creative assets, adjust budgets and bids, pull performance reports, and access real-time analytics. This is particularly useful for agencies managing multiple client accounts or businesses running large-scale campaigns across multiple geos and segments. API access requires account verification and approval. Complete documentation, code examples, and SDK libraries (JavaScript, Python, Ruby) are available in our developer portal. Enterprise customers receive dedicated API support and higher rate limits.